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05-25-04, 02:33 PM
| #1 (permalink) | ||
| Pwnded.gif  Join Date: Aug 2001 Location: Roller Coaster Town
Posts: 9,116
 | McDonald's to rent DVD's http://www.rockymountainnews.com/drm...911686,00.html Would you like a movie with that? McDonald's testing $1-a-day DVD rentals at stores in Denver By Rachel Brand, Rocky Mountain News May 25, 2004 McDonald's Corp. will test-market DVD rentals in its 104 Denver stores starting in June. If the six-month experiment goes well, McDonald's will roll out the program nationally, becoming the first fast-food franchise to offer DVDs. The company is in the process of setting up kiosks where customers can rent DVDs with the swipe of a credit card. A transaction will take less than a minute, and a fee of $1 a day plus tax compares favorably with Blockbuster's $3.99 for three days. Customers can return the movies to any McDonald's store. The kiosks, made by Los Gatos, Calif.-based DVDPlay Inc., hold as many as 350 copies of the top 25 or 30 titles. McDonald's says it will stock the same top new releases that video stores stock. And it will restock with new movies every Tuesday. It's unlikely it would carry independent movies such as the recently released Supersize Me, a documentary that charts a man's physical decay after eating three McDonald's meals a day for a month. Oak Brook, Ill.-based McDonald's has called the movie "shocking" and "irresponsible." The company did not return a call asking if it would prohibit selling movies with strong violent or sexual content. Industry consultants hail the concept of renting mainstream movies as a creative way to bring customers into the store. "It's certainly an attractive price point. It also requires a return trip, doesn't it?" said Dennis Lombardi of Chicago-based Technomic Inc. "I think it's an adventurous step on their part," said Jerry Collins, principal of Dallas-based Food For Thought Inc., a food marketing company. "I'd be very interested in seeing at the end of the test, how much lift or increased traffic they get out of it." McDonald's declined to discuss financial projections. The fast-food behemoth, with 13,000 U.S. stores, maintains that it wants to provide added convenience for customers who lead busy lives, not compete with the likes of rental giant Blockbuster. The feeling is mutual. Dallas-based Blockbuster, with 8,600 stores across the globe and 100 in metro Denver, has long said new releases make up the lion's share of its rental income. Last year, the company logged $4.5 billion in rental income and $1.28 billion in merchandise sales. "Are we concerned? We're about as concerned as they would be if we suddenly announced we're selling hamburgers," Blockbuster spokesman Randy Hargrove said. The same goes for Video One, one of the largest independent video stores in Denver. "We have one McDonald's where we are (on Colfax Avenue), and I'm afraid to take my family there," Video One manager James Bond said. "I don't think it would affect us at all, to be honest with you." Carolyn Gust, a McDonald's spokeswoman, said that concepts that fly in Denver often are rolled out nationwide. The company tested double-lane drive-throughs and self- serve ordering kiosks here, she said. DVD rental comparison Blockbuster • $3.99 (plus tax) for a three-day rental. Return DVD to its rental location. McDonald's • $1 (plus tax) for each day's rental. Return DVD to any McDonald's store.
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05-25-04, 04:31 PM
| #4 (permalink) | |
| SelfRighteous Foreign Pig  Join Date: Jul 2002 Location: Internats
Posts: 14,587
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I've been going home for lunch everyday to save on my lunch expenses and everytime I flip on the tv there's an ad for one of those damned kiosks... From mobile Internet to mobile dvd rentals... send us $500 and we'll hook you up with your very own kiosk with exclusive location... (which I guess is going to end up being mcdonalds now)... The concept is not bad, but I just have a natural aversion to kiosks... I had to build a prototype kiosk once... it looked like a giant gray robot with no arms and legs... sat in grapevine mills for like two months... I guess people used it, but that thing was a pain in the ass, the janitors kept shutting off the power to our grid, so it the giant beast would page us on battery backup and tell us it was going to die... then we'd have to drive out there... bitch about the power being cut off... restart it... then drive back... And out of all that effort we only got I think 80 applications out of it, of which only 12 were ligit... unless Suck MyBalls was really a guy from Gaping Hole, Virginia  I'm sure kiosks are a nifty idea, but after having to build and babysit that gray beast.. I've been turned off by them...
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05-25-04, 04:40 PM
| #5 (permalink) | ||
| The Puncher of Cocks  Join Date: Oct 2001 Location: not telling
Posts: 21,345,011
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they serve salads there too!!!
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05-25-04, 06:29 PM
| #6 (permalink) | ||
| SelfRighteous Foreign Pig Join Date: Jul 2002 Location: Internats
Posts: 14,587
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That's just creepy!
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05-27-04, 01:49 PM
| #7 (permalink) |
 Join Date: Mar 2003 Location: Loooooong Beach, Cali
Posts: 718
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Wow, wonder if they will be renting "Supersize Me" when it hits dvd http://www.supersizeme.com if u dont already know, click the link   |
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05-27-04, 01:51 PM
| #8 (permalink) | ||||
| Pwnded.gif Join Date: Aug 2001 Location: Roller Coaster Town
Posts: 9,116
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05-27-04, 04:02 PM
| #11 (permalink) |
 Join Date: Jun 2003 Location: Frass Canyon
Posts: 62,646
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Just what Americans need to do after eating McDonald's, sit on their fat ass and watch a movie. Would you like a triple bypass with that? They should have something more lucrative than a DVD kiosk, such as an open heart surgery kiosk.
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05-28-04, 09:36 AM
| #13 (permalink) | |||
| TO THE BEE MOBILE!!!  Join Date: Sep 2001 Location: dallas
Posts: 12,354
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i think they're gonna run into some trouble though with the "return the videos to any McDonald's". how are they gonna keep all their videos in stock if they're being returned to other locations? i would pull a bitch move and take it to a McDonalds far far away...like Jakarta
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05-28-04, 02:21 PM
| #14 (permalink) | |
| DDM Sponsor  Join Date: Aug 2002 Location: Garland Tx
Posts: 1,725
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It'll never work. But I guess it'll probably just be at the really nice ones anyways, like some of the big ass Baibrook stores here in town with the digital menu screens n shit. My whole McDonalds could fit in the playland at those bigass stores.
__________________ "trying to get a feel for the internet with draves is kind of like trying to get a feel for a person by shoving your fist up their ass." - Adam D "No worries little bro it's just my utrine lining." - FreeForAll "Do not mock me or the Rave Gods (Oakenfold and the CEO of the company that makes NUK pacifiers) will come down from the heavens and smite you!! By smite I mean all you hear is train wrecks and your jaw never feels better by Monday!!!!" --HarveyTheRabbit | |
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