- night-lifestyle sites
- clubplanet
- wantickets
- newyears
- nochelatina
- cooljunkie
| |
| |
|  | ||||||
| Awareness & Politics Constructive discussion only. No flaming, no bashing. |
 |
| | LinkBack | Thread Tools | Display Modes |
05-25-04, 05:42 PM
| #1 (permalink) | |||
| Property of Karen  Join Date: Jul 2001
Posts: 18,915
  | Viacom/MTV to launch gay network http://news.yahoo.com/news?tmpl=stor...media_mtv_dc_4 NEW YORK (Reuters) - MTV Networks on Tuesday said it plans to launch a new entertainment cable channel catering to gay viewers, in a bid to snatch a piece of the action from successful gay-themed shows such as "Queer Eye for the Straight Guy" and "The L Word." The music television network, a unit of Viacom Inc., plans to launch the channel, called LOGO, on basic cable by February 2005. "We want LOGO to be the first stop for gay and lesbian people," Judy McGrath, MTV Networks President told reporters. The announcement caps off months of deliberations over launching a separate channel, as marketers salivate over the growing and potentially lucrative group with a disposable income worth up to $500 billion. MTV executives said programming will be comprised of about 25 percent originally developed shows, with the remainder coming from outside sources. The network will also collaborate with other Viacom units including CBS News, MTV and VH1 for programming. Executives declined to elaborate on its slate of shows, which it plans to do this summer at the annual television critics summer tour. MTV executives said they expect to launch the network in about 10 to 14 million homes in February, and has already received a distribution commitments from Time Warner Cable in the New York area and Adelphia Communications Corp in Los Angeles. Comcast Corp ., the largest U.S. cable operator, is also in discussions to possibly carry the network, MTV executives said. A Comcast spokesman was not immediately reachable for comment. The launch could complicate matters for parent company Viacom as it defends against indecency charges by the Federal Communications Commission (news - web sites) related to radio broadcasts of the Howard Stern show. "We don't think it's indecent," said Tom Freston, MTV Networks Chairman and CEO, regarding the new network. "We're not using profanity, we're not using sex. This will be mainstream programming you're seeing everywhere else with the exception it will be targeting the lesbian and gay communities." He added, "We think it's a legitimate and growing community."
__________________ Quote:
Quote:
Quote:
| |||
|      |
|
05-25-04, 05:44 PM
| #2 (permalink) | ||
| The Puncher of Cocks  Join Date: Oct 2001 Location: not telling
Posts: 21,345,019
|
I thought they already did, the one that has such gay shows as TRL Making the Band Sorority life there are many others
__________________ Quote:
Quote:
| ||
|
| |
|
05-25-04, 05:50 PM
| #3 (permalink) | ||||
| Property of Karen Join Date: Jul 2001
Posts: 18,915
| Quote:
__________________ Quote:
Quote:
Quote:
| ||||
|
| |
|
05-25-04, 05:50 PM
| #4 (permalink) | |||
| The Puncher of Cocks Join Date: Oct 2001 Location: not telling
Posts: 21,345,019
| Quote:
__________________ Quote:
Quote:
| |||
|
| |
|
05-26-04, 02:50 PM
| #5 (permalink) |
| Funky Spunk  Join Date: Aug 2002 Location: take a left at the cow
Posts: 17,137
|
From a marketers perspective this is a huge gold mine. I think it's just funny that when most people think gay/homosexual they always seem to relate it to promiscuity. Anyway, this is going to make some companies some huge bucks.
__________________ "We're so engaged in doing things to achieve purposes of outer value that we forget that the inner value, the rapture that is associated with being alive, is what it's all about." --Joseph Campbell, |
|
| |
|
| Bookmarks |
| Thread Tools | |
| Display Modes | |
| |
Linear Mode
