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Old 01-26-05, 07:21 PM   #1 (permalink)
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rolling stone magazine accepts bible ad

Tuesday, January 25, 2005 Posted: 5:17 PM EST (2217 GMT)



GRAND RAPIDS, Michigan (AP) -- Rolling Stone magazine has reversed itself and agreed to accept an advertisement for a new translation of the Bible.

After first rejecting the advertisement, Rolling Stone sent Zondervan a contract for a half-page ad in the rock magazine's February 24 issue, said Doug Lockhart, executive vice president of marketing at the nation's largest Bible publisher.

Lisa Dallos, a spokeswoman for Rolling Stone publisher Wenner Media LLC, said Tuesday that the company had "addressed the internal miscommunications that led to the previous misstatement of company policy and apologize for any confusion it may have caused."

Grand Rapids-based Zondervan, a division of HarperCollins Publishers, had bought space in the magazine months ago as part of an ad campaign for a new Bible translation aimed at young people, called Today's New International Version.

But about two weeks ago, Zondervan said it was told that Rolling Stone's policy was not to accept advertisements for religious materials.

Lockhart said the contract sent to Zondervan does not require any changes to the ad, which features a contemplative-looking young man and says the new Bible is "written in today's language, for today's times -- and it makes more sense than ever."

"We're thrilled," Lockhart said.

Other media outlets that agreed to carry the ad include Modern Bride, The Onion, MTV.com and AOL, Lockhart said. AOL, like CNN.com, is a unit of Time Warner.
 
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Old 01-26-05, 07:30 PM   #2 (permalink)
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wtf do they need to advertise the bible for. isnt having a religious nut for president enough.
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Old 01-26-05, 07:52 PM   #3 (permalink)
 
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I think it is funny that the word of god would require a marketing blitz
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Old 01-26-05, 08:03 PM   #4 (permalink)
 
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SAD SAD SAD WORLD

Why in the first place would anybody that knows of god or takes god as there creator be reading rolling stone anyway!

Shouldn't they know better!
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Old 01-26-05, 08:05 PM   #5 (permalink)
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Fucking cowards bow down to Religous nut pressure....

Well, I am boycotting this shitty rag as XiannaX called it....

Now it will be an upstanding source of pop culture since it accepted that ad, won't it XiannaX?

:rollsfuckingeyesatreligousbullshit:
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Old 01-26-05, 08:14 PM   #6 (permalink)
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Now it will be an upstanding source of pop culture since it accepted that ad, won't it XiannaX?
ummm - nope

it'll still be a shitty rag...

it'll just have a new advertiser
 
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Old 01-26-05, 08:15 PM   #7 (permalink)
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ummm - nope

it'll still be a shitty rag...

it'll just have a new advertiser
Rolling Stone - God's Magazine

Subscribe now and get a VIP pass for the Pearly Gate afterparty.....

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Old 01-26-05, 09:22 PM   #8 (permalink)
 
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It's ONE ad. Not that big a deal.

I do find it funny that God has to advertise in such a way... I can just see God talking to his PR people about this... "Look, guys... I'm just not sure about this..." "This is the IN thing G-man, believe me baby, this is what You want to do!"
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Old 01-26-05, 09:38 PM   #9 (permalink)
 
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