Polling company owner pleads guilty to fabricating poll results

[e-brake]

Polling co. owner pleads guilty to fraud

SEP. 7 12:08 P.M. ET The owner of DataUSA Inc., a company that conducted political polls for the campaigns of President Bush, Sen. Joe Lieberman and other candidates, pleaded guilty to fraud for making up survey and poll results. Tracy Costin pleaded guilty Wednesday to one count of conspiracy to commit wire fraud. Costin, 46, faces a maximum of five years in prison and a fine of up to $250,000 when she is sentenced Nov. 30.
As part of her plea agreement, Costin agreed to repay $82,732 to the unidentified clients for 11 jobs between June 2002 and May 2004. DataUSA is now known as Viewpoint USA.


http://oascentral.businessweek.com/R...,Frame2!Middle

According to a federal indictment, Costin told employees to alter poll data, and managers at the company told employees to "talk to cats and dogs" when instructing them to fabricate the surveys. FBI Special Agent Jeff Rovelli said 50 percent of information compiled by DataUSA and transmitted to Bush's campaign was falsified, the Connecticut Post reported Thursday.
Assistant U.S. Attorney Edward Chang said on several occasions when the company was running up against a deadline to complete a job, results were falsified. Sometimes, the respondent's gender or political affiliation were changed to meet a quota, other times all survey answers were fabricated.