10 days. Hot DJs. Skimpy clothes. Models, fashion, debauchery, and thousands of frenzied partiers. It's like Carnival, but less tame. It's Miami's annual music festival, and this year it's bigger, longer, and more star-studded than ever. Kicking off with Global Gathering on Saturday, March 18th, it's the flagship party series of the year. 20 reasons you can't miss it:
1) "Sunshine"
New Yorkers, listen up. Every day, from the east, there's this large, fiery ball that shoots up in the sky. In Miami, you can personally experience what the off-islanders refer to as "sunshine." Try it.
2) Rock & Electronica: Bastard stepchildren reunited
Who ever thought Rob Zombie and Roger Sanchez could headline on the same bill? Global Gathering promises to make history by bringing in heavy-hitters from Rock and Electronica together for an explosive musical celebration. And we can’t wait to see what kind of funky goth-faced candy kids will eventually spawn from the event’s attendees.
3) The Lineup
Already slated to perform are Nine Inch Nails, Carl Cox, Rob Zombie, Sasha & Digweed, Avenged Sevenfold, The Crystal Method, Coheed & Cambria, Roger Sanchez, Deep Dish, Armin Van Buuren, Ferry Corsten, Adam Freeland, Charles Feelgood and much much more. For gobs of more info, click here.
4) Models with beer goggles
There are few events where social lines and 20/20 sight are blurred and even obliterated. The Miami Music Conference is that ephemeral intersect where beautiful people, hardcore partiers, and persuasive posers notoriously rub elbows, egos and much, much more.
5) One word: Space
Space is the first, middle, and final word on large-scale clubbing in Miami. The personal involvement of Space's Louis Puig's guarantees a top-notch venue, atmosphere, and sound.

6) Okay, some more words: BED, Snatch, Suite, Voodoo Lounge, and The Pawn Shop.
All blue-chip. All filled with beautiful people. And all responsible for making the MMC a reality. As anyone in the industry will tell you, a good party depends on good backing and good partners. You're in good hands.
7) God save the party scene.
Ahh, the Brits. What would we do without our ale-guzzling, yellow-toothed cousins? We can only wish to have half their wit and substance tolerance. For the past two years, It was a bunch of bloody masterminds behind the Global Gathering Massive in the UK, boasting 40,0000+ attendees at their festival each year. With a headcount like that, it’s no wonder why the British are regarded as the leaders of the global party scene. And now these limey blokes are touching down on US soil with their first Global Gathering in Miami. Who said the age of imperialism was dead? Cheers!
8) More time, more DJs, more parties
In the old days, you had to cram everything into 4 or 5 days. You had to miss DJs, skip parties, and cancel industry events. With a full 10 days, you actually have time to hit the parties you swore you would hit last year.
9) Grown, but not yet a grown-up
Only place to experience spring fever in Florida without having to wade through college seniors or senior citizens. Far from the human deathtraps of Daytona Beach and the Deer Creek Rest Home, South Beach offers a mature, chic refuge for both suits and scenesters.
10) Networking Galore
While you're still sober, whip out your business cards and netwhore to your little heart's content. With M3's technology, art, fashion, and nightlife tradeshows and events, you don't want to be the one industry "insider" who refused to pony up for a plane ticket.

11) Stacked Venue Roster
If it's a Miami hotspot, it's part of MMC. Space, Mansion, Nikki Beach, Nocturnal, Crobar, Deep, Opium Garden, Prive, B.E.D., Snatch, Suite, Voodoo Lounge, The Pawn Shop, the list goes on and on. Once a year, every joint in Miami brings their A-game. This is that week.
12) Pretend You're Cultured
Take a break from your boozing. Check out the Visual Arts Festival, an annual festival of, well, visual arts. Hip videos, film screenings, and mixed multi-media complete with live
painting.
13) It’s like a class fieldtrip
The Miami Music Conference is that historical time of year when all your friends, acquaintances and enemies take a communal excursion to the same destination, except unruly behavior is always encouraged.
14) "Swimming Pools"
New Yorkers, once you've familiarized yourself with the strange "sunshine" concept, you're ready to move onto something more advanced. Every so often, this sunshine causes your body to feel hot. It's okay, it's okay, the sensation is a pleasant one. And it's even more pleasant to cool off in what the off-islanders refer to as a "swimming pool." Miami has many such pools. At MMC, there are even parties around the pools. Try them.
15) More Culture: speakers and panels
The M3 Summit and Wired magazine offer panels with Chris Anderson, EIC of Wired; Coldcut, founders of Ninja Tune records; and additional speakers that know more than you.
16) Relaaaaaaaaax
10 days means more hotel options, more elbowroom, and more time to enjoy the city. No more red-eyes, no more double-fisting tequila and Starbucks.
17) Avoid sloppy seconds
Catch the excitement when it’s at its highest, when lines are their shortest and when amenities are at their freshest. No one enjoys walking into a hotel room with pre-soiled sheets.
18) Metro-nature watching
Come observe the tri-state-Guido outside his natural environment when he flies south for the winter.
19) Get lost in another world
At the one of the largest festivals ever to hit Miami’s shores, there will be 40+ performers and five music zones to lose yourself. Flirt your way through the Downtown arena, rock hard at the Beach stage, and still keep your anonymity when you collapse Lindsay Lohan-style at Biscayne.
20) The early bird gets better accommodations and complexion
Come early to grab first dibs from Miami’s luxurious hotel set and a headstart on your tan before the hoards of urbanites invade.
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